What’s the first thing that comes to mind when ‘Smith’ is mentioned? The legendary couple played by Brad Pitt and Angelina Jolie? The charming English rock band? Or even your own last name? Well, if it’s none of the above, maybe it’s this new typeface.
Introducing White Smith from Hanzel Studio, because when refinement needs a modern touch that fascinates all viewers, a regular font is simply not enough. White Smith is a calligraphic script font that gives ‘twist and turn’ a whole new meaning. The balanced x-height displays a symmetrical presentation with the lowercase characters cut by a bold discontinuation that appears once the uppercase letters and swashes take over. Write your fairytales and present your gentlemen with a new tone. Use White Smith for book titles and magazine covers, business cards, invitation/ greeting cards, logotypes, apparel items, branding/packaging designs, posters, and artwork.
